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Description
LOGO is an iconic line of the Lotto apparel offer: streetwear inspired designs with contemporary looks, cuts and colors and a visible application of the Lotto logo.
Target consumer: young and brand-driven sportswear enthusiasts
- Streetwear inspired styles with fresh looks, cuts, and colors
- Graphics and Lotto lettering and logos in contrasting colors
- Different color stories and Lotto logo designs
- Double material proposal: Cotton for softness, comfort, and breathability; Polyester for a sportier look
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