SMART is essential and easy-to-wear, offering products with a strong brand identity thanks to the ‘90s inspired Losanga application.
A classic line of the Lotto offer.
Target consumer: young and brand-driven sportswear enthusiasts
- Cotton fabrics for great comfort, softness, and breathability
- Wide color proposal for both tops and bottoms
- Different logo treatments and sizes to meet different consumer needs
For the FW25 season, the SMART line features three different segments: SMART, SMART OG and SMART YOU.
The three sublines have different Logo treatments but can be combined to mix and match the proposal.