Logo is an iconic line of the Lotto apparel offer: streetwear inspired designs with contemporary looks, cuts

and colours and a visible application of the Lotto logo.

• Target consumer: young and brand-driven sportwear enthusiasts

• Streetwear inspired styles with fresh looks, cuts and colours

• Graphics and Lotto lettering and logos in contrasting colours

• Different colour stories and Lotto logo designs

• Double material proposal:

- Cotton for softness, comfort and breathability

- Polyester for a sportier look