LOGO is an iconic line of the Lotto apparel offer: streetwear inspired designs with contemporary looks, cuts and colors and a visible application of the Lotto logo.

Target consumer: young and brand-driven sportswear enthusiasts

- Streetwear inspired styles with fresh looks, cuts, and colors

- Graphics and Lotto lettering and logos in contrasting colors

- Different color stories and Lotto logo designs

- Double material proposal: Cotton for softness, comfort, and breathability; Polyester for a sportier look