Logo is an iconic line of the Lotto apparel offer: streetwear inspired designs with contemporary looks, cuts
and colours and a visible application of the Lotto logo.
• Target consumer: young and brand-driven sportwear enthusiasts
• Streetwear inspired styles with fresh looks, cuts and colours
• Graphics and Lotto lettering and logos in contrasting colours
• Different colour stories and Lotto logo designs
• Double material proposal:
- Cotton for softness, comfort and breathability
- Polyester for a sportier look